TON jumps 15% as The Open Network plans rebrand to Gram remains the main reference point for users and Telegram Mini App developers following this update.
Toncoin (TON) will rebrand to Gram in the next three weeks, reviving the original name from TON’s early white paper. The change comes after Telegram founder Pavel Durov confirmed Telegram’s new, hands-on role as the network’s main operator and largest validator, taking over from the TON Foundation as of May.
This transition does not involve any token swap or bridge. User balances, wallet addresses, smart contracts, and positions will remain exactly the same. The move revives “Gram,” the original token name, which was previously dropped in 2020 after Telegram’s initial coin offering was halted by the SEC. Community voting on the proposal has begun, and as of publication, nearly 80% of eligible tokens are pledged in favor.
Toncoin’s price rallied over 15% on the news, jumping from $1.95 to a peak above $2.25 before stabilizing around $2.07 the next day. The rebrand is part of a broader plan to anchor payment, mini-app, and digital asset features directly within Telegram, moving toward a Web3 super app experience for its user base.
Why Return to the Gram Name?
Reinstating the Gram name signals a shift in direction and reconnects the project with its initial identity. Durov’s announcement outlines a desire to “return to our roots and start a new chapter,” linking the token’s future more closely with Telegram’s own roadmap. Gram was originally used in the network’s 2018 white paper, but was set aside following regulatory issues. This rebrand aims to strengthen the token’s identity as Telegram tightens its integration with blockchain, wallet, and DeFi tools inside the messenger.
Telegram’s formal takeover from the TON Foundation also marks the first time the messenger is directly driving the network’s technical path. The rebrand to Gram will roll out gradually over three weeks. Wallet balances, addresses, smart contracts, and all user positions will remain unchanged. The ongoing vote is nearing approval, with 1.8 million TON—about 80% of eligible supply—pledged so far.
For everyday users and builders, this means wallet interfaces, exchange tickers, and developer docs will update to use “GRAM.” No custodial or technical changes are needed, and users don’t have to take any action to keep their assets safe.
What Changes for TON Holders During the Rebrand?
During the rebranding process, holders will not experience any migration, swap, bridge, or contract transition. The official governance statement makes it clear: all balances, wallet addresses, smart contracts, and DeFi positions remain the same. Users will notice the token name updating in their wallets and platforms, but the functionality and underlying assets are unchanged.
This approach is designed to prevent confusion and reduce the risk of scams. Users do not need to connect wallets to any extra sites or participate in any swap or migration—such offers are not legitimate and should be avoided.
For developers, only token names, symbols, and documentation references will need updating. There is no need to redeploy contracts or change integration points. Keeping the technical layer unchanged ensures a frictionless transition and greater user safety during the name update.
Market Impact and Implementation Notes
Toncoin’s rebrand announcement triggered a swift price increase, underscoring sentiment around the project’s evolving identity and Telegram’s new direct involvement. Importantly, there are no technical migrations or asset transfers—wallets, token contracts, and user positions persist as they were.
With community voting in progress and nearly 80% in favor, the proposal is gaining traction but remains subject to final approval and a three-week rollout period. Developers and integrators should prepare to update public-facing branding, names, and documentation but should not change ticker symbols or code references until the transition is finalized and official materials are updated.
Throughout this process, users and builders should ignore unsolicited messages or websites offering “Gram swap” functions, as there is no need to move or approve any assets.
The move to Gram highlights Telegram’s deepening ownership and points toward a closer alignment between the token’s utility and the messenger’s integrated Web3 features. For users, the process is seamless and requires no action. Builders should watch for official materials and plan for interface and documentation updates.
For ongoing coverage and updates on this and other Telegram blockchain developments, see Latest TON news.
TON jumps 15% as The Open Network plans rebrand to Gram remains the main reference point for users and Telegram Mini App developers following this update.
TON jumps 15% as The Open Network plans rebrand to Gram remains the main reference point for users and Telegram Mini App developers following this update.
For related TON Drop Hub coverage, see Latest TON news.
Source reference: original source.